Driving Unilever’s ice cream growth in India through data-driven strategic decisions, market intelligence, and innovative business expansion
Lia Poh_Work Simulation Project.pdf
Amazon Growth Strategy: A High-Impact Framework that had to be completed in less than 60 Minutes
Amazon's Action Plan_Lia Poh.pdf
A Strategic Analysis of Apple & Xiaomi with a Cross-Language Edge
By applying a structured and strategic approach, I have critically analyzed the market landscape, identified key growth drivers, and developed a prioritized action plan to strengthen Unilever’s ice cream business in India.
Through creative brand positioning, I then conceptualized a mock social media post, strategically aligning consumer engagement and digital conversion strategies to ensure a compelling narrative that drives product visibility and sales growth.
This holistic approach merges strategic thinking with creativity, ensuring a forward-thinking, impactful strategy that resonates with evolving market dynamics.
In developing the Amazon Strategic Action Plan, my focus was on analyzing its current market share, evaluating its business model, and identifying key expansion opportunities. Given the limited time frame, I had to remain calm, think strategically, and prioritize the most critical factors influencing Amazon's future growth.
I outlined actionable steps Amazon can take to scale effectively, from enhancing digital engagement and supply chain efficiency to tapping into new revenue streams. This strategy serves as a high-impact roadmap for sustainable expansion in a dynamic global market.
China’s tech market is one of the fastest-growing and most competitive landscapes globally, with rapid advancements in consumer electronics, AI-driven innovations, and digital ecosystems shaping industry leaders like Apple and Xiaomi.
With a deep passion for Chinese and a strong command of the language, I apply my expertise to analyze and navigate China's evolving market trends. I have conducted a strategic analysis of both companies, evaluating their market share, business models, SWOT insights, and past marketing strategies to identify critical expansion opportunities.
Given the immense potential of China’s growing consumer base and digital transformation, my analysis provides a comprehensive roadmap for market scalability, incorporating cultural fluency, cross-border branding strategies, and consumer engagement insights to drive long-term success for both companies.
Chloe Fung, Lunar Studios CEO, April 2024
I am sincerely grateful to Chloe for her thoughtful recommendation letter and her unwavering support. Her belief in my abilities has been invaluable, and I am thankful for her continuous guidance