A data-driven strategy projected to boost GrabFin's Indonesia adoption from 33% to 60% by addressing financial anxiety through product innovation. The approach combines behavioral science with fintech solutions tailored for Indonesia's unique gig economy landscape.
WSP Presentation for GrabFin.pdf
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Supported the launch of Association Commons, an upcoming digital platform designed to optimize MICE industry engagement for global associations through AI-powered insights and streamlined resource matching.
Project Presentation for Association Commons.pdf
Synopsis
I played a key role in developing a successful strategy to improve GrabFin’s usage among Indonesian driver-partners by addressing trust issues and financial anxiety. My notable contributions? Two innovative features:
🚀 Loan Simulator + Bahasa Voiceover – A simple tool that helps drivers visualise loan terms in their native language. Expected to slash application drop-offs by 30% and boost completions by 8%.
🏆 BoostMyScore Badge: A bite-sized module in financial education, accompanied by perks such as cashback offers! It is projected to attract 20% more users and cut defaults by 18%.
The result? A blueprint to:
✓ 2X adoption in 5 years (33% → 60%)
✓ 15% higher driver retention
Synopsis
My Role: Content Strategy Development
Challenge: Scale high-quality content to service the MICE industry without compromising on editorial standards.
My Solutions:
Originated an AI-assisted process (ChatGPT combined with human in the loop) that reduced content curation time by 75% and maintained accuracy.
Created the first Editorial Media Kit for the platform, defining tone, formatting, and sourcing criteria.
Constructed a 5-stage content pipeline in Microsoft Planner to generate 5-7 articles per week.
Untitled video - Made with Clipchamp.mp4
